01
Fall asleep faster
Supports GABA receptors and lowers cortisol so the racing thoughts get quieter, not louder, when your head hits the pillow.
New formulation · 2026
⅁ Nightly ritual
Fall asleep
before the
spiral starts.
Noru Dusk is pure magnesium glycinate — chelated for the highest absorption your body can use. Formulated to quiet the nervous system, soften muscle tension, and carry you into deep, unbroken sleep.
4.86 / 5 ·
14322 reviews
Trusted by 30,000+ sleepers
First week in, I stopped waking at 3am. By week three my shoulders weren't living in my ears.
— PRIYA M. · VERIFIED
2-month supply
60 vegan capsules
60-night sleep-back
Full refund, keep the bottle
Clean formula
No fillers, gluten, soy
Made in the USA
Triple lab-tested · GMP
— WHAT IT DOES
A quieter body.
A softer mind.
By night three.
Magnesium runs more than 300 reactions in your body — including the ones that tell your nervous system it's safe to power down. Most people are quietly running on empty. Noru Dusk refills the tank, in the forms your body actually absorbs.
02
Stay asleep
Stabilises blood sugar overnight so you stop snapping awake at 3 a.m. wondering what tomorrow holds.
03
Soften tension
Relaxes the smooth muscle holding your jaw, neck, and shoulders hostage all day. Wake up un-clenched.
04
Steady mood
Supports serotonin and dopamine pathways — fewer 4 p.m. crashes, fewer ambient-anxiety afternoons.
05
Energy that lasts
ATP needs magnesium to convert food into usable fuel. More steady-state energy, less reliance on the third coffee.
06
Recover overnight
Eases post-workout soreness and night-time cramps. Wake up rebuilt, not wrecked.
— THE REAL PROBLEM
You're not bad at sleeping.
You're depleted.
Modern life — stress, caffeine, alcohol, screens, even hard water — drains magnesium faster than most diets can replace it. An estimated 7 in 10 adults don't hit the daily target. And the cheap "magnesium oxide" pill on the shelf? Your body absorbs less than 4% of it.
73%
of UK adults consume less magnesium than the daily reference intake.
NHS / NDNS Survey<4%
absorption rate of magnesium oxide — the form in most cheap supplements.
Nutrients Journal, 20175×
more bioavailable — chelated forms like glycinate vs. standard oxide.
Magnesium Research, 2019— INSIDE EACH CAPSULE
Pure magnesium glycinate.
Nothing else.
Chelated to glycine for the highest absorption your body can use. Each capsule delivers a clinically meaningful dose — not the trace amounts most pills use to pad the label. Vegan capsule, no titanium dioxide, no magnesium stearate, no rice flour.
Magnesium Glycinate
275 mg
The calm form. Crosses the blood-brain barrier to support GABA and quiet the over-firing nervous system before sleep.
Glycine
1.8 g
The chelation partner. A calming amino acid that lowers core body temperature — a key trigger for deeper, more restorative sleep.
Vegan Capsule
HPMC
Pullulan and HPMC capsule shell. No gelatin, no titanium dioxide. Dissolves cleanly in 15 minutes.
* Per 3-capsule serving. Suggested use: 3 capsules, 30 min before bed, with water.
— THE DIFFERENCE
Why a typical magnesium pill
won't move the needle.
|
Noru Dusk
— FULL SPECTRUM —
|
Typical Magnesium
— DRUGSTORE BRAND —
|
|
|---|---|---|
|
Form The molecular form determines absorption |
Glycinate — chelated, high absorption | Oxide — ~4% absorbed |
| Elemental magnesium per serving | 275 mg | 200–250 mg |
|
Bioavailability How much your body actually absorbs |
High — chelated form | Low — poorly absorbed |
| Artificial additives | None | Usually present |
| Manufactured | USA — GMP certified facility | Often overseas |
| Capsule count | 90 capsules — 30-night supply | Varies |
| Guarantee | 60 nights, money back | 14-day return |
— REAL NIGHTS
14,000+ five-star reviews.
A handful of them.
Stopped dreading bedtime.
I'd been on a different magnesium for months. Switched to Dusk and the difference was immediate — I don't wake up at 3 a.m. anymore. I forgot what that even felt like.
Calf cramps, gone.
I run 40km a week. The night cramps were brutal. Two weeks of Dusk and they just… stopped. Recovery feels different too — I'm not creaky in the morning.
My jaw unclenched.
Perimenopause had me wired and sleepless. Dusk took the edge off within a week. I can feel my shoulders drop after the second capsule. Repurchasing.
★ "I sleep like I'm 22 again." — Tom
·★ "Anxiety dial turned from 8 to 3." — Sara
·★ "No more 3am scroll spiral." — Devon
·★ "Wife noticed before I did." — Will
·★ "Best £42 I've spent on myself." — Anya
·★ "I sleep like I'm 22 again." — Tom
·★ "Anxiety dial turned from 8 to 3." — Sara
·★ "No more 3am scroll spiral." — Devon
·★ "Wife noticed before I did." — Will
·★ "Best £42 I've spent on myself." — Anya
·
— OUR PROMISE
Sleep deeper in 60 nights,
or it's on us.
Take Dusk every night for two months. If you're not sleeping deeper, waking calmer, or feeling steadier — write us one email. We'll refund every penny. Keep the bottle. No forms, no pushback.
-
✦
Triple lab-tested. Every batch — identity, purity, potency. COAs on request.
-
✦
Made in the USA. GMP-certified facility. Traceable from raw mineral to bottle.
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✦
Free shipping over £40. Carbon-neutral, next-day option at checkout.
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✦
Cancel anytime. One click in your account. No call centres.
— THE NIGHTLY RITUAL
Three minutes between you
and a deeper night.
i.
Wind down
Thirty minutes before bed. Dim the lights, put the phone down, run the tap.
ii.
Three capsules
A full glass of water. Vegan capsules, small and neutral-tasting.
iii.
Drift
Within 30 minutes you'll feel the edge soften. Within three nights, the rest follows.
— QUESTIONS
Slept on by 340,000+ people. Still curious.
When will I feel a difference?
Most people notice softer tension and easier sleep onset within the first three to seven nights. Mood, focus, and recovery benefits build over four to six weeks as your magnesium stores refill. Sticking with it nightly is the single biggest factor.
Can I take it with other supplements?
Yes — Dusk pairs well with vitamin D, omega-3s, and most adaptogens. If you take prescription medication (especially thyroid, antibiotics, or blood pressure meds), take Dusk two hours apart and check with your GP.
Is it safe long-term?
Magnesium is an essential mineral your body needs every day. Glycinate is one of the most bioavailable and gentle forms available, well within established safe upper limits. Most people stay on it indefinitely.
What if it doesn't work for me?
Email Lumiyahealth@gmail.com within 60 nights of your order. We refund the full amount — including shipping — and you keep the bottle.
Vegan, gluten-free, allergen info?
Vegan, gluten-free, soy-free, dairy-free, non-GMO. No titanium dioxide, no magnesium stearate, no rice flour, no synthetic colours. Manufactured in a facility that handles tree nuts and shellfish.
How does the subscription work?
You choose your cadence (every 30, 60, or 90 days), save 15%, and we ship on time. Skip, pause, swap, or cancel from your account in a single click.
— ONE LAST THING
Tomorrow morning could
already feel different.
Three capsules. Sixty nights. A money-back guarantee waiting in the wings. You've spent more on worse sleep.
Start tonight — from $29/bottle FREE US SHIPPING · 60-NIGHT REFUND · CANCEL ANYTIMESELECT YOUR SUPPLY
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